Project:
Gatorade Bolt 24 Launch
Agency
Chiat Day LA
Functions
Advertising
Creative Direction
Branding Design
Digital Ad Design
Static Ad Design
Motion Treatments
Style Frames
At Chiat Day LA, I worked with Gatorade to develop and launch Bolt24, a distinct offshoot brand aimed at lifestyle-focused athletes. Unlike traditional Gatorade, which centers on high-intensity performance, Bolt24 catered to athletes off the court, supporting their active lifestyles and recovery.
We crafted the brand’s identity, messaging, and visual language from the ground up, positioning it as the go-to beverage for athletes who are always on the move, even when they’re not in the game.
Bolt24 wasn’t just about delivering antioxidants, electrolytes, and no artificial flavors—it was also about authenticity. We created additional campaign pieces that encouraged athletes to “keep it real.” Featuring stars like Damian Lillard, Serena Williams, Bryce Harper and more, we captured their off-court moments, highlighting their personalities and everyday grind.
Other Projects
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