At 72andSunny, I partnered with Creative Director Helena Skonieczny and designer Alex Cannon to help launch the Google Pixel 3—a phone going head-to-head with the iPhone on low-light photography, powered by one of the first AI image processors. The campaign showcased side-by-side shots from both phones, proving Pixel’s edge in any lighting condition.
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I was brought in to lead the extensive digital and print rollout, including a full New York City takeover with over 200 unique ad sizes. To handle the scale, I built a custom JavaScript extension for Photoshop that automated the design process—plugging our system into code to dynamically generate and update hundreds of placements. The result: a smarter, faster production workflow that saved weeks of manual labor and kept the creative as sharp as the tech it was selling.