UT’s Discovery to Impact program turns breakthrough research into real-world solutions—from a pen that detects cancer in seconds to the world’s most advanced humanoid robot. But despite its impact, the program lacked a unified brand. We created a bold platform rooted in the idea: Only in Austin. Anchored by a flagship video and a completely new website built from the ground up, the brand celebrates Austin’s spirit of innovation while positioning UT as a global leader in research commercialization.