Project:
Infiniti Motors Global
Agency
Crispin
Functions
Broadcast Advertising
Concept and Script Development
Art Direction
Creative Direction
As Global Creative Director for Infiniti Motors, I helped lead the launch of their new flagship Q50 through a high-profile partnership with NBA superstar Steph Curry. To highlight the car’s precision handling, we brought in a surprising co-star: his daughter. We had her sketch a racetrack for her dad—and then we built it, full size. The result was a playful, cinematic showcase of performance and personality—proving that great design handles whatever life throws at it, even marker curves.
We filmed a lot for this campaign, but one of my other favorite pieces was a sizzle we cut using high-energy action shots of Steph, intercut with the raw power and precision of the Q50. We blended his on-court intensity with the car’s performance visuals and sound design—creating a visceral, stylized mashup that captured the shared DNA of athlete and machine.
Other Projects
